Posts Tagged ‘Estrela Marketing Solutions’
Author: Jerry Canavit
Having worked in the creative end of this business for a good while, I have often been asked ’How do you come up with advertising ideas?’ Do ideas just happen?
So why do some seem to be so prolific at generating ideas while others are seemingly so challenged? Does it have something to do with genes? Intelligence?
Or, a magic formula?
Well, first let me say that I believe that most everyone has the potential to be creative.
I also believe that those who find success at being creative have identified and practice a problem-solving approach to doing so. They may not understand how the process actually works, but they’ve come to understand that there is a creative process involved.
I’m not even going to attempt to try and analyze this topic in a broad sense, but rather to limit it to how a very definite process is in play when producing messages in marketing communications mediums. I believe there is no magic formula for producing ideas, however, I do believe there is a process that can serve as a guide to how ideas can be generated.
Here are my thoughts:
In marketing communications you can produce ideas in basically two ways. You can ‘borrow’ an existing idea or approach, adapt it to your needs (with slight modification, of course), and Presto, you have your own idea (and we all know there is a lot of that going on out there). Or, you can try to create something that is totally original and unique to the product or service you are promoting.
Now, we all strive to do the latter, however, the truth is that it is very difficult to do this every time. Do you remember the last time you came up with a totally original idea?
It does happen, but not very often.
More often than not, an advertising idea is a combination of existing ideas that we’ve seen or heard before, that can be used in a different and unexpected way – the familiar cliché seen differently, if you will. This ability to see and make new combinations is heightened by an ability to see how things relate – and to combine them to create effective and memorable marketing communications messages.
I do believe that the generation of these ideas is the result of a deliberate problem-solving process that leads to this end. I therefore offer two statements which I believe are at the source of idea generation. They are:
- An idea is usually a new combination of existing ideas.
- The ability to create new combinations is heightened by the ability to see relationships between existing ideas.
…therefore, creativity in advertising communications involves using combinations of known elements and an ability to see relationships that allow these elements to be considered in different ways. With that said, I will continue with a discussion about a technique for producing ideas.
The Five Steps in the Process of Producing Ideas:
Step One: Gather Raw Material.
The gathering process falls into two categories: Specific and General.
Specific: In marketing communications, Specific materials are those relating to the product or service and the people to whom you want to sell this product or service. We need knowledge about the product and the consumer on an intimate level. We dig for FACTS. We do RESEARCH. The process here is called PREPARATION.
General: Equally as important is General information. This information involves a continuous process of gathering general materials and life experiences that are relative to the problem being solved.
A good analogy here is the kaleidoscope. The kaleidoscope is an instrument that designers can use to look for new patterns. Every turn of this instrument shifts bits of glass into new patterns (or relationships). The more pieces, the more possibilities for new combinations. Comparatively, the more elements stored in your mind, the more chances are increased for the production of new ideas.
To reiterate, Specific information is information relative to the current problem-solving challenge, and General information is the total content of your kaleidoscopic mind reserve – and is a life-long job. Both contain the seeds for planting – taking us to . . .
Step Two: Into the Mental Maelstrom.
The second step is hard to describe. It goes on entirely in your head. Like chewing food – mashing information and facts together. Looking for relationships; for a synthesis of where everything will come together like a jigsaw puzzle.
In this part of the process, two things will happen: First, you’ll have partial ideas – some crazy and incomplete. You should write them all down. They may forecast the real idea that is yet to emerge. Writing everything down helps the process.
Second, after a period of time you may tire of trying to fit this puzzle together (not all solutions come quickly). Everything seems jumbled. There seems to be no clear insight anywhere. At this point, you are ready for the next step.
Step Three: Incubation.
The third part of the process can be called the incubation stage. This is where you make absolutely no more conscious effort in looking for a solution. You drop the subject completely and put the whole thing out of your mind. Now I have no idea why this works, but I have found that it does. Apparently, when you turn problems over to your unconscious mind and let it work on its own – it can solve problems. Sometimes it comes in a revelation after a nights sleep – or while in the shower – or during a walk. I have also found that by dropping the problem-solving effort completely and turning to things that stimulate me imaginatively and emotionally – like reading a book, listening to music, or even going to a movie – things can happen. Not all solutions come this way, however, my point here is that it often works this way.
A good example of this technique is in old Sherlock Holmes movies when the famous detective would stop abruptly in the middle of a tough case and begin playing his violin or even drag a baffled Dr.Watson off to a concert. This was, of course, very irritating to the literal-minded Dr. Watson who never seemed to grasp why Holmes would consistently resort to this behavior when they were right in the middle of solving a case. Sir Arthur Conan Doyle understood – for he was a creator and understood the creative process and the power of the unconscious mind.
Now, if you’ve done your homework in the first three steps, you will almost certainly experience the fourth.
Step Four: Eureka!
Out of nowhere the idea can appear. It may come sometime when you least expect it.
For me it’s happened in the middle of the night, when I’m half awake in the morning – or, more often when I’m showering or shaving. For you it might be something different. My point is that ideas can sometimes come seemingly out of nowhere after you’ve stopped all of the conscious straining and have passed through a period of rest and relaxation from the search. And when the idea actually materializes, it can be so all-consuming that it becomes difficult to concentrate on much else. The application of the idea can become so involving that other competing activities can pale into a paralysis. This can provide very difficult challenges if you happen to be in the middle of a meeting or if you are working on an unrelated project with a hot deadline. Sometimes when the ideas start rolling out quickly, like giving birth, it requires immediate attention.
This step is also particularly difficult in that it involves a constant assessment of the
value of the idea and to see exactly where it can be taken. This can be a period of frustration for creative people. Some don’t recognize or even care about the process that generated the idea. The truth is that many supervisors expect a well thought out idea delivered according to schedule. The problem here is that the process does not naturally work that way. And, for every good idea, there are always a few clinkers that just don’t work out and you just can’t know beforehand which will work and which will not.
This is a time of constant moulding.
You question everything.
Will it work better this way? Or that?
Is the communication clear?
Is the tone right?
Is it just clever without making the point effectively?
Is this really as good as I think it is?
Your gut tells you it is!
Right?
Right!
So now you’ve come up with this great idea.
What next?
Step Five: Hello Cruel World.
How will the world react to your newborne creation?
Well, have courage.
You should share your idea with your peers.
Don’t shelter it.
When you do, a surprising thing can happen.
A good idea has self-expanding qualities.
It can stimulate those who see it and make them want to add to it.
Possibilities you had not considered may be brought out.
Congratulations!
Another great idea created.
Maybe you were lucky and hit a home run. Maybe not.
Whether your idea was a good one is not the point here.
What I’ve attempted to do is describe the steps involved in allowing you to produce the idea. The quality of the idea is still in your court.
If your idea is an award winner (great), a bottom-line winner (wonderful),
or both (even better), it’s just the icing on the cake – as we are only concerned about the process here.
Those are my thoughts.
Now, do I finish the three projects that have been laying here on my desk all afternoon?
Or, do I take the afternoon off for some step three incubation time and take in a movie?
Article Source: http://www.articlesbase.com/branding-articles/the-creative-process-5829828.html
About the Author
While creativity is Jerry’s stock in trade, he distinguishes himself by basing solutions on solid marketing objectives. That’s why his work not only receives national attention for its creative content, it also produces increased market share for clients.
A graduate of the University of Texas College of Fine Arts, Jerry is highly trained in the technical aspects of his craft. During the past three decades, he has enhanced his skills with extensive practical experience in the communications arts. He is comfortable creating and developing ideas on the computer, producing television commercials on location, or presenting an advertising campaign in a corporate boardroom.
Jerry has instructed classes in Art Direction, The Business of Advertising and Typography at San Antonio College and has served as AAF judge for advertising awards competition in Albuquerque, NM and Baton Rouge, LA.
Jerry’s rich experience allows him to apply his craft skillfully to a wide range of client needs. His work is seen in a variety of commercial advertising applications and has received a bevy of regional and national awards. With Jerry Canavit heading the creative team, BK&A Advertising clients enjoy the benefits of unique and award-winning solutions tailored to produce bottom line success.
Author: Tim Hawthorne
When someone copycats a legitimate DRTV product, everyone loses. Consumers get inferior products and may even get hurt by the counterfeit versions. The original marketer loses sales, incurs legal expenses and winds up with a damaged reputation. The industry as a whole gets a black eye as customers complain about the purchase to friends, family and co-workers.
The hotter the product, the better the odds that it will be counterfeited either domestically or in China, where counterfeiting is big business. The Department of Homeland Security estimates that 81 percent of all counterfeits in the U.S. come from mainland China.
Denise Kovac, president of Full Service Marketing and former COO of Your Baby Can LLC, knows firsthand how persistent and destructive counterfeiters are. As the purveyors of the innovative child development product Your Baby Can Read, Kovac and her team kept close tabs on counterfeiting activity for the popular product.
In one blatant example, Kovac says a company had the gall to put out a copycat version of the product with book pages that were riddled with spelling errors. ‘We started getting customer service calls, asking us to correct the issue,’ Kovac recalls, ‘and it wasn’t even our product.’
Kovac estimates that copycats rob DRTV marketers of 5 percent to 25 percent of their earned sales, mainly because the culprits pay no advertising, marketing, promotional or royalty expenses in order to make their sales.
To get out in front of the problem, Kovac says marketers must pay attention to which companies are selling their items online and sign E-commerce agreements with each of them. Kovac says, ‘The only way to make sure products are all legitimate is by keeping a ‘24/7′ eye on who is selling those items.’
Visiting countries where counterfeiting runs rampant is another strategy. ‘I’ve sourced the copycats all the way back to China,’ Kovac explains. ‘Then, posing as a buyer, I was exposed to more than 100 different SKUs of various products for sale. All of them were counterfeit.’
The confusion that copycatting causes for consumers is a real concern for DRTV marketers. The idea that consumers ‘don’t know’ that they’re buying knock-offs is real. In a 2009 study, British Brands Group concluded that 33 percent of consumers have purchased a copycat, believing they’d actually bought the better-known brand.
Fitness Quest Inc. of Canton, Ohio, has found itself combating multiple counterfeiters. ‘People pick up on the fact that a product is selling well and decide to make a slight change to it and call it their own,’ says Karel Rolli, director of electronic sales for the firm, whose products include Gazelle Gliders and the Ab Lounge. ‘They call it a different name, put it on the market and start selling it.’
Rolli says Fitness Quest has dealt with both domestic and international counterfeiting. One of the worst cases involved an overseas manufacturer that was making the company’s ‘legitimate’ products on one assembly line and the knock-offs on a different line – all under the same roof.
Dealing with copycats is a full-time job for Fitness Quest. ‘We spend a lot of money every year fighting this,’ says Rolli. In some instances, the firm’s customer service team picks up on the illegal activity first. The consumer who calls in for technical support with a product serial number that doesn’t exist in Fitness Quest’s database, for example, lets the firm know that something isn’t right.
Marketers can combat the counterfeiting problem on several different fronts. Unique branding and messages; the use of copyrights and patents whenever possible; the creation of multiple ordering options; and regular product ‘tweaks’ are some of the best anti-counterfeiting strategies. Adopting a proactive, never-back-down stance against the thugs who spend their lives copycatting successful products also goes a long way to thwarting this persistent challenge.
Article Source: http://www.articlesbase.com/branding-articles/why-counterfeiting-hurts-5771116.html
About the Author
Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Nikon,Time-Life, Nissan, Oreck, Bose, and Feed the Children, Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious \\\’Lifetime Achievement Award\\\’ by the Electronic Retailing Association (ERA) in 2006.
Author: Linda Mentzer
With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to achieve superior levels of user engagement and brand advocacy.
1. For The People
It isn’t often that consumers begin to feel an unquenchable love for your products and organization because of the charming sales pitch that your rep delivered. It’s the actual user experience, the product function that they admire and it’s the emotions created by your collateral that drives them to advocacy. And before I forget, it’s also the kind of treatment they receive at your hands. Bad service = zero brandgelising.
2. Keep ‘Em On Their Toes
Consistency is the buzz word when it comes to marketing, and that is increasingly true given the accelerating pace of life we now face. Today’s consumer is the informed consumer – informed to such a degree that I believe the world of hard sell is slowly being rendered completely obsolete. And that’s why it’s vital that marketers keep their best customers on their toes and excited if they intend to develop product-toting, praise-singing brand angels. And yes, social media plays a heavy role in the above advice (more on that later).
You’ll know that your brand advocacy efforts are making headway when you begin to see a lot more repeat customers. Sure, the mass of one-time purchases is what keeps you rolling in dough, but it’s those that buy again and again and again and then some that are on their way to a tryst with your brand.
3. Condensing The World, One Post At A Time
What I said earlier about the informed consumer? This is plays an even more important role in the rapidly widening scope of social media. The ‘network’ seems poised to take over our lives as we become increasingly interconnected. Unlike the one-way public communication that we are used to experiencing, the interactivity of our virtual social space has added new dimensions to the broader flow of conversation. And although this phenomenon is hardly new, the fact that it is unfolding in space that is as sensitive to fluctuation as social media is what most marketers seem to be blind sighted by.
4. Be A Customer Service Nazi
Despite living in an age where one pissed off customer can negate an entire campaign through the power of social media, I still see companies trying to maximize short term gains at the expense of customer service protocols and after-sales initiatives.
I’m well aware that the need to meet profitability quotas can seem overridingly important, but it’s sad to see those objectives achieved at the cost of an increasingly dissatisfied customer-base. Instead, take a long term view and adopt a customer-centric service policy that is consistently upheld and you’ll see true brand advocacy work its magic. In the grand scheme of things, your boss will thank you for it.
Article Source: http://www.articlesbase.com/branding-articles/2012-the-changing-face-of-b2b-brand-advocacy-5738926.html
About the Author
Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.
Author: Tim Hawthorne
Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today’s kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don’t even have credit cards yet, but their voices and buying habits are already being heard – and heeded – in many households.
Answering the call is a group of manufacturers and marketers that have their fingers on the pulse of the children’s market. They work in a category that hasn’t historically ranked high on the DRTV charts despite the fact that it racks up millions of unit sales annually.
Targeted to toddlers, pre-teens, teenagers and their parents, fun and educational products often translate into successful retail, web and catalogue plays. That not only helps extend brand life – Kidz Bop, for example, is currently in its 14th version – but also ensures that the products reach multiple generations of children over time.
Market research firm Packaged Facts reports that the kids’ market reached over $21 billion in disposable income in 2010, and that families spent more than $115 billion on kids in key consumer areas, such as food, clothing, personal-care items, entertainment and reading materials.
The fact that kids have a lot to say about how that money is spent translates into major opportunities for marketers who get into the minds of these young buyers and figure out what they want.
Sometimes the answer lies in the simplest of ideas. Bees, ladybugs, dogs and unicorns took on new identities in 2003 when Doug Fowkes introduced the world to Pillow Pets. The folding stuffed animals have since morphed into an entire line of plush products that includes blankets, hats and even bedroom slippers. The concept of an animal-shaped pillow is simple enough, but it took Fowkes’ marketing genius and a boost from DRTV to turn these products into a real goldmine.
John Miller, a pioneer who helped build the kids’ category with Better Blocks, Floam, Bendaroos and Pixos, is current president and creative director at Hutton-Miller in Boca Raton, Fla. Miller says those early products – plus newer innovations like Happy Nappers™ and the Gyro Bowl™ — have all helped to drive the children’s category.
‘We realized early on that success in this category depended on how excited children got over the products, and whether they could get their parents to pick up the phone and place orders,’ says Miller. ‘We call it ‘pester power’ and it works very well with kids’ products.’
However, the children’s category can be fickle: Kids sniff out inferior products quickly and jettison them to the bottom of the toy box. ‘The key is to produce and advertise quality products that truly excite the child,’ says Miller, who calls DRTV the ‘jumping-off point’ for all other distribution channels. ‘DRTV toy commercials have evolved from simply introducing products to creating categories that everyone jumps in on.’
Robert Yusim, president of Product Counsel DRTV in Winnipeg, helped bring to market DRTV products like Moon Sand, Moon Dough, Air Hogs and Vectron Wave. He says the most successful children’s DRTV shows center on fun creative treatments that include the appropriate balance of product demonstrations, fun displays and ‘magic transformations’ that ooh and ah the young audience. ‘Getting kids to react and then lobby their parents is the hardest part,’ says Yusim. ‘You can only do that through compelling creative.’
The momentum established by the many children’s products that left their mark on the DRTV world has opened doors for companies seeking a direct channel for their youth-oriented products.
Both infomercials and short-form commercials have proven themselves as effective ways to sell kids’ products and to create brand awareness and desire among a diminutive but influential component of today’s households.
Article Source: http://www.articlesbase.com/branding-articles/who-says-kids-products-dont-sell-on-drtv-5771232.html
About the Author
Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Nikon,Time-Life, Nissan, Oreck, Bose, and Feed the Children, Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious ‘Lifetime Achievement Award’ by the Electronic Retailing Association (ERA) in 2006.
Listen here to our latest radio interview on 3/2/2012. Jim and Adam talk about landing pages and their importance in email marketing.
Author: Adam Canfield
Brands and logos; are they synonymous? A person that isn’t business savvy might say that they are, but for your business to be successful, it’s important that you understand the differences between these two words. A logo is a picture or special colors and fonts that you recognize companies by. They’re the Target bulls-eye and the NBC peacock. If you were to show just the logo to someone from a foreign country, they wouldn’t be able to say much about them but when you show it to your friend, they’ll be able to communicate their feelings for the store and television network.
Brands leave a mark, they are not the mark. The logo is the mark. The brand is how the company interacts with its customers. It’s the feelings that you associate with restaurants, electronics, and cars. It’s certainly possible for people to not know the logo but know the brand quite well. If you have a successful brand, you can change your logo without many ill effects. Take time in choosing your logo and try to have it match the vibes of the brand you want to build.
Brands are made by clients while logos are made by companies. A logo alone, while pretty simple to obtain, isn’t enough. You need a brand, which is what will be built as you have repeated positive interactions with customers. They’ll return as repeat customers and drum up more business via word-of-mouth.
Logos illustrate, brands show a purposeful vision. You can’t tell much about Apple from it’s simplistic logo but if you know anything about the company, you know that their brand represents their vision for the future. They are hip, simple but sophisticated, innovative, and leaders in technology. But if you come from a third world country, you might mistake the logo as belonging to an orchard. A brand is built over time and with great purpose. You can always tweak your logo but you must be more strategic in planning how you want your brand to be recognized by future clients.
Brands protect, logos project. Logos give a visual representation of a company. Think of all the logos that you see in your favorite television shows. They are projecting their presence on the viewers. The brand is what protects the image of the company. Maybe someone views the logo unattractive, but if they know the brand behind it, and believe in it, they’ll probably give the company their business.
As you begin to start your business, take time to plan out how you want your brand to look a year, two years, five years in the future and make sure that your actions support those goals. Choose your logo carefully so that it fits with your brand and is a positive reinforcement of your business.
Article Source: http://www.articlesbase.com/branding-articles/brands-are-more-than-just-a-logo-5670284.html
About the Author
The author gives off tips and great deals relating to printing, marketing and advertising. For quite some time now, he’s been working with DetroitPrintShop.com – the leading online print solution.
Author: Emily Stoik
What is Brand Marketing Online?
Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business. Whether you like it or not, everything that you do online will either help or hurt your Online Brand.
But what is your Online Brand anyways and how do you go about building brand visibility?
Your “brand” is the identity or personality of your business and “brand marketing online” is anything and everything you do online to promote and reinforce the reputation of your business. Your brand should help define your business, what it stands for and what your customers will think of when they think of your business.
So how can you be sure that you create a Brand that positively reflects the way you want your business to be seen online? What are some of the top secrets to building an authentic and lasting brand online?
As online entrepreneurs, my husband and I have had the privilege of learning and teaching Brand Marketing Online and Business Development for a few years now. From our experience, we have learned that there are some specific strategies you can use for building brand visibility and reinforcing an authentic brand for your business online. Here are some of the most important things that you should know:
Brand Marketing Online- The Top 5 Secrets to Building an Authentic and Lasting Brand Online:
1. Be Real! Be Yourself! First of all, when you set out to start defining and creating your online brand, you need to be sure that what you are doing is authentic and real. Be yourself! Don’t try to copy someone else or be someone that you’re not. It will be too difficult and stressful for you if you are continually trying to force your business to fit into a mold that isn’t natural to what you stand for and what you believe in. With brand marketing online, you really need to make a conscientious effort to stay true to what is important to you so that your business, products and services will reflect a feeling of authenticity and integrity that will help your customers to like and trust you.
2. ”Bloom Where You’re Planted!” So, yeah, that’s a cute saying, but what does that actually mean when it comes to online branding? It means that you really need to know and define your target market and then find out how you can fit in. You need to really research and understand the audience that you want to reach and how you can help them.
Whether you will be selling real estate, mortgage loans, or children’s clothing, if you really want to be effective with your brand marketing online, you need to have an excellent grasp on your target audience and what is important to them. What are they looking for in a product or service and how can you fit in and meet those needs?
What is your USP, or Unique Selling Proposition? What makes your business unique in the market place and why should a customer choose You over the competition? These are all things you need to consider as you define your brand and company identity! Know your strengths and what sets you and your company apart so that you can really emphasize your benefits and USPs to your customers!
Remember that strong and defined online branding helps to create a lasting impression for the customer as well as a better reputation for the company.
Some company’s that have really excelled at this are:
- McDonald’s–known for fast service and consistent food choices.
- NetFlix–known for speed, convenience, good service and low cost.
- and the Ritz-Carlton Hotels–which are known for beautiful design, excellent customer service and just high quality luxury in general!
3. Make Your Presence Known!: The next secret to building an authentic and lasting online brand is to set up your online presence by claiming a Company Name and then domain name for your website and/or blog. Check for availability through a site such as GoDaddy or 1&1. As soon as you find a great name and domain that you love, buy the URL as soon as possible so that no one else can take it! Your company name and website will be a big part of your brand so this will be one of the first things for you to do!
4. Use Social Media and Online Marketing to Your Advantage! So once you have a domain and a website or blog set up and ready to promote, it’s time to start attracting clients and helping them to find you online by utilizing social media and internet tools for building brand visibility. Be sure you have at least a Facebook Fan Page and a Twitter account so that you can communicate with your customers and help showcase who you are and what you have to offer! Both of these social networking sites have been instrumental in helping businesses to build phenomenal online brands. Because of the viral natural of social media, even small businesses can build an impressive customer base and online reputation in a simple but powerful way!
5. Earn Your “Expert” Status! Another top way to help reinforce your brand online and showcase yourself as an expert in your industry is by providing content such as articles, videos or blog posts that appeal to your specific audience. When you really understand your market and what they are searching for online, you can provide content to meet their needs and provide value for them as well as positively reinforce your brand as a business that provides knowledge and value to the marketplace and that is worth following.
- Article Marketing: One of my favourite methods of building brand visibility is it write and submit articles to online ezine websites. Is your audience looking for the top things to look for when buying a new home? Write about what they should be looking for! Is your particular market looking for the top ways to lose weight or stay committed to an exercise routine? Then write about that!
- Keyword Research and Search Engine Optimization: With brand marketing online and building brand visibility you need to be sure you really know your market inside and out. Research what they are searching for online and what keywords they are typing into the search engines and then you can create content that will be found when they are doing their searches. Be sure you understand how to use the Best Keywords for Online Advertising and branding. Keyword research and search engine optimization techniques will ensure that all of your online marketing campaigns will rank on the first pages of the search engines and be found quickly by your chosen audience!
It really isn’t hard to build an authentic and lasting brand online. As long as you keep these things in mind and always strive to reinforce a consistent online brand, people will continue to follow you and your business. Your successful brand marketing online as a leader in your field and a business people can trust, will ensure a lasting and successful brand that will continue to grow and prosper well into the future!
Next, learn more of the top secrets to Brand Marketing Online and Building Brand Visibility. Fill in the form on the first page and then watch the videos on steps 2 and 3 of the second page to see how to implement the top online marketing techniques to help develop a more credible and authentic brand online!
About the Author
Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today, the Internet Marketing Mentoring and Coaching Center. Specializing in Article Marketing, Social Media Networking and other aspects to a profitable Internet Marketing Strategy, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain highly competitive in the marketplace.
Listen here to our radio appearance on 12/29/11.
RSS
Newsletter
Twitter
Soup.io
Buzz
Tumblr
Facebook
LinkedIn
NetworkedBlogs
MySpace
Orkut
FriendConnect
FriendFeed
Digg
Delicious
Connect With Us!